I'm Mel, a design leader that crafts experience strategy for people, processes, and tools.
About
I’m a business-minded creative who navigates the unknown with enthusiasm when designing platforms and processes. Currently, I’m supporting a global organization in scaling its ops model; by reducing toil and serving the consumer in a hyper-local and personalized way. My focus is enterprise retail, merchandising and software design.
With over 10 years of mentoring and leading teams, I’ve earned a perspective enables me to craft end-to-end strategy at multiple altitudes, from user flows in consumer apps to macro-level value chain improvements on the enterprise side. I believe good design helps us make life richer, and good research helps us make bold bets. 🎲
Services
Design Strategy
Unlocking potential in orgs large and small by maximizing impact of people, processes and tools.
UI Design
Alchemizing design systems, branding, frictionless interaction flows and aesthetic sensibilities.
User Research
Validating conceptual approaches through mixed-methods research, with care and rigor.
Service Design
Identifying and prioritizing operational improvements to improve customer experience.
Enterprise Platforms
Specialization in merchandising tools to help businesses meet the consumer in meaningful ways.
Consumer Apps
Agency and in-house experience with teams who build native, hybrid, PWA and web apps.
